Trendie

Emerald Tower, 786 Castlereagh Heights Sydney, NSW 2000 Australia
Trendie ~ Where Real-World Experience Meets Innovation!

Trendie’s Organisational Hierarchy

  • Jessica Bell
    CEO (Chief Executive Officer)

    As the CEO of Trendie, I bring over 15 years of experience in retail leadership, and my passion lies in creating a dynamic and customer-focused company. I believe in fostering a culture of innovation and inclusivity, ensuring that Trendie remains a competitive force in the retail industry. For me, it’s all about blending creativity with operational excellence while driving sustainable growth. My goal is to lead Trendie into the future, making sure we stay ahead of the curve and continue delivering exceptional value to our customers.

    • Leon Williams
      COO (Chief Operations Officer)

      I oversee Trendie’s daily operations, driving efficiency, optimizing processes, and ensuring seamless collaboration across departments to achieve operational excellence and strategic business growth.

      • Sania Javed
        Director of Operations

        I lead Trendie’s operational strategy, optimizing workflows, improving efficiency, and ensuring smooth execution across all branches to support overall business objectives.

        • Zeeshan Humayun
          Head of Logistics

          I manage Trendie’s supply chain and distribution, ensuring timely, efficient delivery of products while optimising logistics processes to meet customer demands and operational goals.

          • Liam Turner
            Warehouse Manager

            I oversee Trendie’s warehouse operations, ensuring accurate inventory management, efficient order fulfillment, and smooth logistics to support seamless product distribution.

            • Elliot James
              Distribution Coordinators - Sydney and Melbourne

              I manage Trendie’s product shipments, coordinating deliveries, tracking orders, and ensuring efficient distribution to meet customer expectations and operational timelines in Sydney and Melbourne.

            • Kyla James
              Distribution Coordinators - Brisbane, Adelaide, Perth

              I manage Trendie’s product shipments, coordinating deliveries, tracking orders, and ensuring efficient distribution to meet customer expectations and operational timelines in Brisbane, Adelaide, Perth.

        • Hiroshi Tanaka
          Operational Manager

          I ensure smooth day-to-day operations at Trendie, focusing on process optimisation, resource management, and maintaining high productivity to meet business goals efficiently.

          • Maria Gonzalez
            National Manager

            I lead Trendie’s nationwide operations, ensuring consistent performance across all branches, driving growth strategies, and maintaining high standards of customer service and team coordination.

            • Oliver Campbell
              Sydney Store Manager

              I lead Trendie’s Sydney branch, ensuring exceptional customer service, optimizing store operations, and driving sales to meet targets while fostering a motivated team environment.

              • Shalini Kumar
                Sales Associate Sydney

                I assist customers at Trendie’s Sydney store, providing exceptional service, maintaining product knowledge, and helping drive sales to meet store targets.

                • Raj Hans
                  Customer Service Representative Sydney

                  I handle customer inquiries and resolve issues at Trendie’s Sydney store, ensuring a positive shopping experience and maintaining customer satisfaction.

                • Matthew Hayden
                  Customer Service Representative Sydney

                  I handle customer inquiries and resolve issues at Trendie’s Sydney store, ensuring a positive shopping experience and maintaining customer satisfaction.

                • Sally Cook
                  Cashier Sydney

                  I handle transactions at Trendie’s Sydney store, ensuring accurate payments, providing friendly service, and maintaining a smooth checkout experience for customers.

                • Anthony Cook
                  Cashier Sydney

                  I manage transactions at Trendie’s Sydney store, ensuring accurate payment processing, providing excellent customer service, and maintaining a smooth checkout experience.

                • Harrison Chase
                  Loss prevention officer Sydney

                  I safeguard Trendie’s Sydney store by monitoring security, preventing theft, and ensuring a safe environment for both customers and staff.

            • Grace Adams
              Melbourne Store Manager

              I manage Trendie’s Melbourne branch, ensuring efficient operations, delivering excellent customer experiences, and driving sales performance to achieve business goals.

              • Sushant Sethi
                Sales Associate

                I support customers at Trendie’s Melbourne store, offering excellent service, guiding product selections, and contributing to achieving sales goals.

                • Brij Mohan
                  Customer Service Representative Melbourne

                  I handle customer inquiries at Trendie’s Melbourne store, providing timely support, resolving issues, and ensuring a positive shopping experience.

                • Gary Rogers
                  Customer Service Representative Melbourne

                  I handle customer inquiries at Trendie’s Melbourne branch, resolving issues efficiently and ensuring a positive shopping experience for every customer.

                • Shayna Pandergast
                  Cashier Melbourne

                  I manage transactions at Trendie’s Melbourne store, ensuring efficient and accurate payments while providing friendly customer service at the checkout.

                • Kris Cole
                  Cashier Melbourne

                  I manage transactions at Trendie’s Melbourne store, ensuring accurate payments, providing friendly customer service, and maintaining efficient checkout operations.

                • Samantha Stevens
                  Loss Prevention Officer Melbourne

                  I safeguard Trendie’s Melbourne store by preventing theft, monitoring security, and ensuring a safe shopping environment for customers and staff.

            • Meera Nair
              Brisbane Store Manager

              I oversee Trendie’s Brisbane branch, ensuring smooth store operations, delivering top-notch customer service, and driving sales to meet performance targets.

              • Barbara John
                Sales Associate

                I assist customers at Trendie’s Brisbane store, providing outstanding service, recommending products, and helping the team meet sales targets.

                • Nada Gwen
                  Customer Service Representative Brisbane

                  I address customer inquiries and concerns at Trendie’s Brisbane store, ensuring prompt resolution and delivering a positive shopping experience.

                • Kevin Smith
                  Customer Service Representative Brisbane

                  I assist customers at Trendie’s Brisbane branch, resolving inquiries and concerns promptly to ensure a positive shopping experience and customer satisfaction.

                • Kiran Juneja
                  Cashier Brisbane

                  I manage transactions at Trendie’s Brisbane store, ensuring accurate payments, providing friendly service, and assisting customers with any inquiries during checkout.

                • Charlie Smith
                  Cashier Brisbane

                  I manage transactions at Trendie’s Brisbane store, ensuring accurate payments, providing friendly service, and assisting customers with any inquiries during checkout.

                • Bob Martin
                  Loss Prevention officer Brisbane

                  I protect Trendie’s Brisbane store assets by monitoring for theft, ensuring safety protocols, and implementing strategies to minimise loss and maintain a secure environment.

            • Isla Brown
              Adelaide Store Manager

              I manage Trendie’s Adelaide branch, focusing on operational efficiency, enhancing customer satisfaction, and driving sales to achieve store and company goals.

              • Craig Williams
                Sales Associate Adelaide

                I provide exceptional customer service at Trendie’s Adelaide store, helping customers with product selections and supporting the team in reaching sales goals.

                • Jan Connor
                  Customer Service Representative Adelaide

                  I manage customer inquiries and concerns at Trendie’s Adelaide store, ensuring timely solutions and enhancing overall customer satisfaction.

                • Tanya Burt
                  Customer Service Representative Adelaide

                  I manage customer inquiries at Trendie’s Adelaide store, resolving issues efficiently and ensuring a positive and satisfying experience for all customers.

                • Graeme Smith
                  Cashier Adelaide

                  I handle transactions at Trendie’s Adelaide store, ensuring accurate payments, providing friendly service, and maintaining a smooth checkout experience for customers.

                • Ingrid James
                  Cashier Adelaide

                  I manage transactions at Trendie’s Adelaide store, ensuring accurate payments, providing friendly service, and maintaining a smooth checkout experience for customers.

                • Michelle Jones
                  Loss Prevention Officer Adelaide

                  I safeguard Trendie’s Adelaide store by monitoring security, preventing theft, and ensuring a safe environment for both customers and staff.

            • Tariq Abdullah
              Perth Store Manager

              I lead Trendie’s Perth branch, ensuring efficient operations, delivering excellent customer service, and driving sales to meet business objectives and targets.

              • Akash Jain
                Sales Associate Perth

                I assist customers at Trendie’s Perth store, ensuring excellent service, offering product recommendations, and contributing to achieving sales targets.

                • Faheem Hasan
                  Customer Service Representative Perth

                  I handle customer inquiries at Trendie’s Perth branch, providing quick resolutions and ensuring an exceptional customer experience.

                • Sonja Jane
                  Customer Service Representative Perth

                  I handle customer inquiries at Trendie’s Perth branch, providing quick resolutions and ensuring an exceptional customer experience.

                • Ryan Keen
                  Cashier Perth

                  I manage transactions at Trendie’s Perth store, ensuring accurate payments, providing friendly customer service, and maintaining a smooth checkout experience.

                • Rafael Smith
                  Cashier Perth

                  I manage transactions at Trendie’s Perth store, ensuring accurate payments, providing friendly service, and maintaining a smooth checkout experience for customers.

                • John Dyer
                  Loss Prevention Officer Perth

                  I ensure Trendie’s Perth store is secure by monitoring for theft, enforcing safety protocols, and protecting assets to minimize loss.

          • Sahil Rao
            IT Manager

            I lead Trendie’s IT operations, ensuring system reliability, cybersecurity, and technology innovation to support seamless business functions and enhance digital experiences.

            • Noah Cooper
              Systems Analyst

              I analyse Trendie’s IT systems, identifying improvements and implementing solutions to optimise performance, streamline processes, and support the company’s operational needs.

            • Thomas Jenkins
              System Analyst

              I analyse and optimise Trendie’s IT systems, ensuring they meet business needs by enhancing efficiency, troubleshooting issues, and implementing innovative technological solutions.

            • Anh Dong
              Cybersecurity specialist

              I protect Trendie’s digital infrastructure by implementing robust security measures, monitoring for threats, and ensuring compliance with cybersecurity best practices to safeguard our data.

              • Piyush Goel
                Cybersecurity assistant

                I protect Trendie’s digital assets by implementing robust security measures, monitoring for threats, and ensuring compliance with cybersecurity regulations to safeguard our operations.

                • Li Cheng
                  Network officer

                  I manage Trendie’s network systems, ensuring secure and reliable connectivity, troubleshooting issues, and supporting our digital infrastructure for smooth business operations.

            • Ella Knight
              E-commerce Manager

              I manage Trendie’s online store, optimizing the user experience, driving digital sales, and ensuring seamless operations to boost our e-commerce growth.

              • Bruna Pareira
                E-commerce Specialist

                I support Trendie’s online platform, focusing on product listings, website optimization, and implementing strategies to enhance user experience and increase online sales.

    • Selena Guiterra
      CFO (Chief Financial Officer)

      As CFO, I oversee Trendie’s financial health, ensuring robust financial strategies, effective budgeting, and long-term fiscal stability to support sustainable business growth.

      • Bella Marie
        Head of Finance

        I lead Trendie’s financial planning and analysis, ensuring accurate forecasting, budgeting, and financial reporting to drive strategic decision-making and support business growth.

        • James Smith
          Accountant

          I handle Trendie’s financial records, ensuring accurate reporting, budgeting, and compliance, while providing insights to support informed decision-making and financial stability.

        • Nandita Joshi
          Accountant

          I manage Trendie’s financial records, ensuring accurate reporting, compliance with regulations, and providing insights to support informed decision-making and financial stability.

    • Jack Thompson
      CHRO (Chief Human Resources Officer)

      I lead Trendie’s HR strategy, focusing on talent acquisition, employee development, and fostering an inclusive, motivated workplace to drive organizational success and growth.

      • Zainab O’Connor
        HR Manager

        I lead Trendie’s HR operations, focusing on talent acquisition, employee engagement, and fostering a positive work culture that drives team development and organisational success.

        • Farah Ahmad
          Recruitment Specialist

          I manage Trendie’s recruitment processes, sourcing top talent, conducting interviews, and ensuring we hire individuals who align with our company’s culture and values.

        • Luke Baker
          Recruitment Specialist

          I manage Trendie’s talent acquisition, sourcing top candidates, and ensuring a seamless hiring process to build a skilled and diverse workforce.

        • Mia Lewis
          Training and Development Coordinator Sydney and Melbourne

          I design and implement training programs in Sydney and Melbourne, ensuring employees develop the skills needed for growth and excellence at Trendie.

        • Charlotte Martin
          Training and Development Coordinator Brisbane and Adelaide

          I design and deliver training programs, ensuring employee growth and skill development across the Brisbane and Adelaide branches for enhanced team performance.

        • Samantha Wang
          Training and Development Coordinator Perth

          I design and implement training programs, ensuring Trendie’s Perth team continuously develops skills and stays aligned with company goals for growth and performance.

    • Aisha Khan
      CCO (Chief Commercial Officer)

      I drive Trendie’s commercial strategy, overseeing sales, partnerships, and market expansion to ensure profitable growth and strengthen our competitive position.

      • Sandeep Jairaaj
        Head of Merchandising

        I lead Trendie’s merchandising strategy, ensuring the right products are displayed at the right time, optimising inventory, and driving sales across all branches.

        • William Parker
          Merchandiser Sydney and Melbourne

          I ensure Trendie’s products are visually appealing and well-stocked in Sydney and Melbourne stores, maximising sales through strategic product placement and presentation.

        • Mason Baker
          Merchandiser Brisbane, Adelaide and Perth

          I manage product displays across Trendie’s Brisbane, Adelaide, and Perth branches, ensuring visually appealing layouts, accurate stock levels, and strategies that drive sales and customer satisfaction.

      • Ryan Howard
        Head of Product Development (R&D)

        I lead Trendie’s R&D team, driving innovation by developing new products and improving existing ones to meet customer needs and market trends.

        • Sophie Hill
          R&D Engineer - Sydney and Melbourne

          I work on product innovation and improvement for Trendie, developing new solutions and refining existing products to align with market demands in Sydney and Melbourne.

          • Isla Martin
            Head of Buying - Sydney and Melbourne

            I oversee Trendie’s buying strategy for Sydney and Melbourne, ensuring we source high-quality, on-trend products that meet customer preferences and drive profitability.

            • Ethan Scott
              Product Planner - Sydney and Melbourne

              I manage product planning for Trendie in Sydney and Melbourne, coordinating inventory, forecasting demand, and ensuring the right products are available to meet market needs.

        • Rajan Singh
          R&D Engineer - Brisbane, Adelaide, perth

          I focus on product development and innovation for Trendie’s Brisbane, Adelaide, and Perth branches, enhancing products to meet regional market needs and trends.

          • Leo Kelly
            Head of Buying - Brisbane, Adelaide and Perth

            I oversee Trendie’s buying operations in Brisbane, Adelaide, and Perth, selecting top-quality products, negotiating with suppliers, and ensuring optimal inventory to meet regional demand.

            • Grace Phillips
              Product Planners - Brisbane, Adelaide and Perth

              I manage product planning for Trendie in Brisbane, Adelaide, and Perth, ensuring optimal stock levels, forecasting demand, and aligning inventory with market trends and customer needs.

      • Olivia Lewis
        Head of Quality Control

        I lead Trendie’s quality assurance, ensuring all products meet the highest standards of quality and safety, while continuously improving processes to enhance customer satisfaction.

        • Yuji Nakamura
          Quality Control Specialist- Sydney and Melbourne

          I ensure Trendie’s products in Sydney and Melbourne meet rigorous quality standards, conducting inspections and implementing improvements to maintain excellence and customer satisfaction.

        • Jaya Bhatia
          Quality Control Specialist- Brisbane, Adelaide, Perth

          I ensure Trendie’s products in Brisbane, Adelaide, and Perth meet quality standards, conducting inspections and implementing improvements to maintain product excellence and customer satisfaction.

    • Ava King
      CMO (Chief Marketing Officer)

      I lead Trendie’s marketing strategy, driving brand awareness, customer engagement, and growth through innovative campaigns that align with our business objectives and market trends.

      • Zoe Edwards
        Marketing Manager

        I oversee Trendie’s marketing initiatives, executing campaigns that enhance brand visibility, drive customer engagement, and support business growth through targeted strategies.

        • Fatima Hussein
          Social Media Coordinator

          I manage Trendie’s social media presence, creating engaging content, growing our online community, and driving brand awareness through targeted social media strategies.

        • Harper Wood
          Brand Manager

          I oversee Trendie’s brand strategy, ensuring consistent messaging, building brand loyalty, and enhancing brand identity to drive customer trust and market growth.

    • George Eshan
      Head of Compliance Legal and Compliance

      I lead Trendie’s legal and compliance efforts, ensuring the business adheres to regulations, mitigates risks, and maintains ethical standards across all operations.

      • Sophie Young
        Legal Advisor

        I provide Trendie with expert legal guidance, ensuring compliance with laws and regulations while supporting decision-making and mitigating legal risks across all business operations.

        • Li Ming
          Sydney-Compliance Officer

          I ensure Trendie’s Sydney operations adhere to legal and regulatory requirements, implementing compliance policies and conducting audits to minimise risks and maintain ethical standards.

          • Rajesh Kumar
            Risk Manager Sydney

            I identify, assess, and manage risks for Trendie’s Sydney branch, developing strategies to mitigate potential threats and ensure operational continuity and safety.

        • Aisha Khan
          Melbourne-Compliance Officer

          I ensure Trendie’s Melbourne branch adheres to all legal and regulatory requirements, implementing compliance policies and conducting audits to mitigate risks and maintain standards.

          • Lily King
            Risk Manager Melbourne

            I manage risk assessment and mitigation strategies for Trendie’s Melbourne branch, identifying potential risks and ensuring the business operates securely and compliantly.

        • Zanele Dlamini
          Brisbane-Compliance Officer

          I ensure Trendie’s Brisbane branch adheres to all regulatory and legal requirements, conducting audits and implementing compliance measures to mitigate risks and maintain operational integrity.

          • Javier Morales
            Risk Manager Brisbane

            I manage Trendie’s risk strategy in Brisbane, identifying potential risks, developing mitigation plans, and ensuring business continuity through proactive risk management practices.

        • Tenzin Dorjee
          Adelaide-Compliance Officer

          I ensure Trendie’s operations in Adelaide adhere to legal and regulatory requirements, implementing compliance programs and monitoring for any potential risks or violations.

          • Keiko Nakamura
            Risk Manager Adelaide

            I identify and manage risks for Trendie’s Adelaide branch, developing strategies to mitigate potential threats and ensure the business operates safely and efficiently.

        • Amira Al-Sharif
          Perth-Compliance Officer

          I ensure Trendie’s Perth operations adhere to regulatory requirements and internal policies, conducting audits and implementing measures to maintain legal and ethical compliance.

          • Siti Amira
            Risk Manager Perth

            I manage risk assessments for Trendie’s Perth branch, identifying potential threats and implementing strategies to mitigate risks and ensure business continuity.

    • Safiya Malik
      Administrative Assistant

      I provide essential administrative support at Trendie, managing daily office tasks, coordinating schedules, and ensuring smooth operations across all departments.

    • Olivia Wright
      Executive Assistant

      I support Trendie’s executive team by managing schedules, coordinating meetings, handling communications, and ensuring efficient day-to-day operations at the leadership level.

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